Thursday, November 26, 2009

Box office wrapup- New Moon shatters records


Multiplex cash registers were overflowing as the hotly-anticipated vampire sequel The Twilight Saga: New Moon opened to gargantuan numbers generating the third largest opening in box office history and led the overall marketplace to the second biggest weekend tally of all-time. Debuting far back in second, but also surging past industry expectations, was Sandra Bullock's new football pic The Blind Side which got off to a fantastic start. The two new female-driven films attracted over $175M in combined ticket sales leading the top ten to soar to a jaw-dropping $245M.

Audiences wanted monster love as The Twilight Saga: New Moon stunned the film industry by beating what were already sky-high expectations opening to an estimated $140.7M over the Friday-to-Sunday period. That gave Summit the third best opening weekend ever trailing the super hero duo of The Dark Knight ($158.4M in July 2008) and Spider-Man 3 ($151.1M in May 2007). However, New Moon did break the all-time records for highest post-midnight grosses on the night before opening day with $26.3M and the best opening day with $72.7M. The records were formerly held by Harry Potter and the Half-Blood Prince and The Dark Knight with $22.2M and $67.2M, respectively. The Twilight sequel cost only $50M to produce while the others cost well over $200M each.


Zain Anjum


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